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Aquion

Aquion
Directory
Email
sales@aquion.com.au
Company Profile


Value-added software distributor selling innovative and emerging technologies and custom sourcing solutions through Enterprise resellers

Core Competenices
Aquion is a value-added distributor that specialises in bringing innovative global software vendors to the APJ market through an extensive reseller network. With core strengths in vendor enablement, partner engagement, channel development and software sourcing, Aquion provides end-to-end services to drive channel growth and market success.
Number of staff
60
Products
Backup and Recovery, Business Applications, Cloud Computing, Datacentre, Data Management, Data Recovery, Development, Integration, IT Asset Management, Networking, Network Management, Operating Systems, Optimisation Tools, Security, Software, System Tools, Training and Certification, Virtualisation
Market Differentiators
Aquion is a strategic growth partner for emerging vendors in Australia and Asia-Pacific. We work with software vendors at every stage — from disruptors to established global players wanting to accelerate market entry in APJ, drive revenue, and scale brand presence across the region. Acting as the vendor’s local sales force, renewals engine, and marketing partner, we enable them to grow without the overhead of an in-country team.
Channel Programs
Partner Onboarding & Enablement Program
Fast-track program for new partners: sales kits, demo access, training sessions.
Includes vendor-aligned certifications, FAQs, objection handling, and vertical use cases.

Deal Registration Program
Priority deal protection.
Margin uplift for registered opportunities.
Enhanced pre-sales support and faster quoting.

Renewals & Lifecycle Program
Proactive renewal tracking.
Partner alerts and co-branded end-customer comms.
Auto-renewal options with upsell prompts.

Partner Tiering Program
Structured by performance: Silver / Gold / Platinum.
Tiers unlock additional margin, co-funding, and early access to vendor promos.

Partner Marketing Concierge
Access to co-branded assets, campaigns-in-a-box, and event support.
Campaign execution services for qualified partners.
Value-Added Services
Aquion brings structure, scale, and specialist expertise to your channel strategy.

Channel Account Managers (CAMs): Aligned to strategic vendors and high-value resellers, driving ongoing engagement and execution.

Business Development Managers (BDMs): Focused on pipeline growth, partner enablement, and territory expansion.

Renewals Desk: Manages the full end-of-term lifecycle — renewals, upsell, and expansion opportunities — with precision.

Customer Support Team: A responsive team of licensing and operations specialists supporting CAMs, BDMs, and partners, all backed by SLA-driven service standards.

Executive Leadership: Deep experience in software distribution, vendor growth, and APAC-wide go-to-market execution.
With decades of hands-on experience, Aquion combines strategic foresight with operational discipline to deliver results across the channel
Website Functionality
Vendor Showcase, Solution Areas, Partner & Reseller Enablement, Contact Forms, Marketing, Corporate Branding
Resellers Sought
Tier-1 Licensing Aggregators: Australia’s largest software resellers, trusted by enterprise & government. Specialist SI’s: Deep expertise across secure infrastructure, application dev/ops & cloud-native tooling. MSPs & MSSPs: Partners delivering full-stack managed services into corporate, enterprise & government. Large Value-Added Resellers, Systems Integrators: Aquion has dedicated relationship managers working daily with Australia’s top-tier VARs.
Target Industry Verticals
Government & Public Sector, Education, Healthcare, Financial Services, Enterprise IT, Retail, Telecommunications, Critical Infrastructure
Channel Leaders & Key Contacts
Quotes@aquion.com.au; sales@aquion.com.au
Locations
Level 4/80 Clarence Street, Sydney, New South Wales (Head Office)
Phone
+612 8036 8000