Dynamic duo: How Delta Insights is making waves in the market

Microsoft Dynamics specialist Delta Insights is keenly focused on growing its presence in the Australian market.

Founded in 2020 by Dalia Raphael and Galit Jona, the business emerged during the COVID-19 pandemic to address a critical market gap. 

The two founders both come with more than 15 years of experience leading Microsoft Dynamics practices at large implementation partners and quickly recognised that midmarket and community health and aged care organisations were often overlooked when it came to enterprise-grade solutions.

Since its inception, Delta Insights has experienced explosive growth, boasting a 320 per cent increase in the past two years. 

This rapid expansion is attributed to the company’s focus on delivering Microsoft solutions to sectors traditionally underserved by larger partners.

Notable achievements include implementing Microsoft Cloud for Health at DPV Health in Victoria and deploying a Microsoft Dynamics Call Centre for a global airline in the region. 

“These projects showcase Delta Insights’ ability to deliver enterprise-level solutions tailored to the unique needs of clients with a Microsoft investment,” Raphael said. 

“Our success is a testament to our vision and expertise, as well as the growing demand for specialised, high-quality Microsoft implementation services in Australia and New Zealand.”

On growing its Australian presence, Raphael said it saw a significant demand for Dynamics partners with its level of expertise and skills. 

“A key area of focus for us is the community health and aged care sector, which we’ve identified as a perfect fit for the Dynamics 365 platform, particularly in enhancing customer, client (or patient) experience,” she said. 

“We are proud to say that we have had repeated success in this sector with our IP solutions, customised for the health and aged care industries. From enquiry to resolution, the solutions we’ve developed have brought huge benefits to the patient/customer experience. 

Raphael said introducing automation and efficiency of Microsoft Copilot on top of a fully interoperable CRM like Dynamics 365 was game-changing.

“We believe investment in this area is timely and strategic, given the projected growth in demand,” she said. 

“Australia’s population aged 85 and over is expected to grow at an average annual rate of 3.5 per cent to 2026, which is more than three times higher than Australia’s overall population growth rate.

“This demographic shift, coupled with the government’s increased expenditure on aged care — [which] has grown by 7 per cent over the past two years to $15.9 billion in FY23 — represents a significant opportunity for our solutions.”

In a bold move to stay at the forefront of AI technology, Raphael said it established an internal Copilot practice and hired a new manager to help lead the charge in showcasing and developing custom Copilot solutions for Australian and New Zealand clients. 

Responsible and effective implementation of AI and Copilot technologies for clients was also high on Raphael’s priority list.

“Our approach is multifaceted, addressing key areas of concern and opportunity in the rapidly evolving AI landscape,” she said. 

The first step in this approach includes organisational readiness and governance. 

“We recognise that successful AI adoption requires more than just technological implementation; it demands a robust framework for readiness assessment and governance,” she said. 

“To this end, we are developing planning guidelines and frameworks that include crucial aspects of data security and privacy measures, essential for all natural language processing and AI implementations.”

Strategic deployment planning was another critical focus area for Delta Insights particularly as businesses grapple with where and how to deploy AI solutions effectively.

“Our goal is to guide our clients through this process, helping them identify the most suitable workloads and deployment strategies,” she said. 

“This approach aims to prevent the pitfalls of uncontrolled ‘shadow IT’ adoptions, which can lead to premature shutdowns of these powerful tools.”

Integration and compliance were also at the forefront of its strategy. 

“We are harnessing the power of Microsoft’s ecosystem interoperability to ensure seamless integration with existing systems and workflows specific to clients in the Australasia market,” she said. 

“This approach includes a strong emphasis on compliance with local data protection regulations and industry-specific requirements.

“We are dedicated to adapting solutions to the local context and specific needs of our clients. This localisation approach ensures that the AI and Copilot solutions we deliver are not only technologically advanced but also highly relevant and effective for businesses operating in our local markets.”

Bracing for impact

To date, Raphael said the journey into the Australian market has been both challenging and rewarding. 

“Our decision to expand from New Zealand was driven by our recognition of a significant product-market fit for our services and the realisation that our expertise was well-suited to meet the growing demand for advanced Microsoft Dynamics 365 solutions in Australia,” she said. 

“The primary challenge we’ve faced in expanding to the Australian market from New Zealand centres on awareness. 

“It requires daily effort to continually bring attention to our expertise and experience with Microsoft Dynamics 365. While there are many Microsoft partners in the market, few can match the credentials that make Delta Insights a top-tier partner.

“Our unique positioning in the market is evident from our deep dedication to Microsoft technologies and expertise.”

Delta currently holds the Business Solutions Partner designation and Raphael said it ensures all of its consultants are certified having two Microsoft-recognised MVPs on its team with experts based in Melbourne, Sydney, Brisbane, and Adelaide.

Raphael said it was steadily building its presence across the country.

“We’re constantly working on overcoming awareness challenges, and with our expanding team of experts across major Australian cities, we’re confident it’s only a matter of time before we become a top player in Australia,” she said. 

“Our journey into the Australian market showcases our resilience, expertise, and commitment to delivering top-tier Microsoft solutions and we are poised to make a significant impact in the Australian Microsoft Dynamics 365 landscape.”

Raphael said it has also gained market share from competitors like Salesforce in Australia and New Zealand markets.

“It’s not for the faint hearted to move from a large platform like SFDC to a Dynamics 365 solution. This is largely due to our agility and forward-thinking approach,” she said. 

“While some larger consultancies might take two to three years for implementations, we focus on the most impactful parts of Microsoft’s solutions to get our clients moving faster.

“We’re not just keeping pace with Microsoft’s innovations; we’re anticipating them.”

Looking beyond the horizon

Raphael said its strategy involves looking at the second and third horizons of Microsoft’s innovation pipeline to bring the most innovative solutions to clients before they become mainstream. 

For example, Raphael said it was among the first to deploy Microsoft Cloud for Healthcare in Victoria, showcasing our ability to leverage Microsoft’s industry-specific cloud solutions.

“Our nimbleness, combined with our deep expertise in Microsoft technologies, allows us to implement solutions that are not only cutting-edge but also tailored to the specific needs of the Australian and New Zealand markets,” she said. 

“We’re seeing a significant shift in these markets, with more businesses recognising the value of Microsoft’s integrated ecosystem over standalone CRM solutions.”

As Microsoft continues to invest in areas like AI, cloud computing, and industry-specific solutions, Raphael said it was positioning itself to be the go-to partner for businesses looking to leverage these technologies. 

“In essence, our partnership with Microsoft isn’t just about using their products; it’s about embodying their spirit of innovation and bringing that to our clients in Australia and New Zealand,” she said. 

“We’re committed to staying at the forefront of Microsoft’s technological advancements, ensuring that our clients always have access to the most powerful and efficient business solutions available.”