Five Faces locks in $1M series A funding for product development, expansion

Patience experience software vendor Five Faces has secured $1 million in a series A funding round, with the proceeds going towards product development and office expansion.

As its first external capital raising initiative, the vendor is planning to put the funds towards the innovation of new digital health solutions as well as expanding its business both in Australia and overseas.

“Patients today expect a digital-first approach across all hospital touchpoints … but they are still faced with phone calls, paper forms, long queues and long waits in crowded waiting rooms,” said Five Faces CEO Nicole Nixon.

“It’s not 1999, but it can still feel like it. Due to the complexity in the health system, the industry has often lagged when it comes to digitisation.

“Patients are consumers first. If they can use their mobile to check into a flight, they expect the same to check into a hospital appointment. Technology has a big role to play in improving efficiency for all involved in the hospital journey, while giving patients a personalised, convenient experience.”

The funding round was led by investment company Utiliti Group and also saw support from Queensland government initiative Female Founders Co-Investment Fund. 

Utiliti managing partner Jason Serda said the investment comes after year-on-year growth of 32 per cent during 2024, as well as the recruitment of blue-chip partners like NTT Data Australia and New Zealand and Privy.

“Utiliti and its investors were very impressed with the technology, recent traction, as well as the team and look forward to actively supporting Five Faces to scale globally,” he said.

Meanwhile, Female Founders Co-Investment Fund provided a funding grant to support early-stage investment and growth.

Minister for Science and Innovation Andrew Powell said Five Faces is making a difference in the health industry due in part to the Queensland government’s mentoring and advocacy support.

“The Female Founders Co-Investment Fund is about providing women entrepreneurs with the tools to scale-up their business, expand into more markets and attract investors,” he said.

“It makes me incredibly proud to see this Queensland-based woman-led company go from strength to strength thanks to their ingenuity and our backing.”

Five Faces in its current form was founded in 2019 by Nixon, the winner of the ARN WIICTA 2025 Entrepreneur Vendor award, and CTO Abdul Alabri who pivoted the business in its previous iteration from its digital signage focus to patience experience software.

It now provides queue and visitor management solutions and smart forms in addition to digital signage products.