Freshworks launches updated global partner program

Customer and IT service software vendor Freshworks has launched an updated global partner program for resellers and service delivery partners.

The program, which includes five tracks – sales consultant, reseller, distributor, service partner and solution provider – has been updated to offer flexible sales engagement models, a new offering for service delivery partners and improved partner services and support, as well as claiming it also offers a “faster impact”.

“Our new program makes it easier than ever for partners to do business with Freshworks and grow new revenue streams,” claimed Laura Padilla, senior vice president of channels and alliances at Freshworks.

“Whether they choose to resell our customer and employee experience software or provide value-added professional services, we offer flexible monetisation options that eliminate complexity – leading to faster time to value and higher deal conversion rates.”

Partners can select the business model that fits their needs best – from one-time commissions as sales consultants to ongoing revenue opportunities for authorised resellers, premier resellers or service providers.

Meanwhile, systems integrators and solution providers that offer professional services can join a new program that provides training, certifications and direct engagements with Freshworks sales teams – which includes direct access to leads.

In terms of support, partners are set to gain increased regional sales support, marketing development funds, enablement and internal alignment.

Additionally, Freshworks’ professional services team will also provide key technical enablement and onboarding training, as well as other opportunities for partner services delivery with a refreshed sponsorship model.

As for the “faster impact”, Freshworks said its people-first approach “empowers partners to manage the full customer lifecycle” via specialist enablement, certifications and direct access to Freshworks experts and resources.

Premier resellers also benefit from recurring margins on sales, full control of billing and renewals and deeper customer relationships.

Sandeep Rao, CEO of Freshworks partner and IT service management (ITSM) and enterprise service management solutions (ESM) provider Exsead, said his clients “demand a modern, AI-driven ITSM solution that scales with their business”.

“[Freshworks’] commitment to partner success, from training to co-selling, has made this a highly rewarding collaboration,” he said.