Interactive invests in SA with Darren Broadbent hire

IT services provider Interactive has hired Darren Broadbent as the sales lead for South Australia to bolster its presence in the state.

With more than 20 years of experience in business development and customer engagement, Broadbent is a pivotal addition to Interactive’s expansion in the state. 

In his new role he will be responsible for facilitating growth in the South Australian corridor, forging strategic partnerships and driving customer success. Prior to joining Interactive, Broadbent worked for Data#3 and Duco. 

“Darren’s expertise in scaling businesses through strategic customer engagement and driving brand awareness is a perfect fit for Interactive,” Interactive managing director of systems Simon Durkin said. 

“Darren’s appointment represents a significant part of our investment in the South Australian market, which is making an increasingly important contribution to Australia’s technology capability.

“We know it’s hard to find a technology partner that truly stands out, especially in a concentrated market. But now, South Australian businesses have another choice—one backed by 36 years of experience, supporting over 2000 customers across Australia’s industries, bringing deep expertise in cloud, cyber security and systems maintenance to help businesses thrive.”

Broadbent added Interactive had an opportunity to shake up the South Australian market.

“We have the capability, and now it’s time to make sure our customers know what we can offer,” he said. 

“I’m eager to meet with our current and prospective customers, understand their needs, and offer solutions that provide greater value. South Australia is a growing market, and at Interactive, we’re ready to meet customers where they are.”