Multimedia Technology gets into VR with exclusive PICO deal

Multimedia Technology (MMT) has signed an exclusive Australian distribution agreement with PICO Business to offer its virtual reality (VR) solutions across the country.

Under the agreement, MMT will provide the VR headset and software vendor’s solutions in the Australian market, which have been designed to meet demand for immersive VR technology in professional environments.

This includes its PICO 4 Ultra Enterprise headset, which offers VR and mixed reality (MR) capabilities and includes the Snapdragon XR2 Gen2 Processor and Wi-Fi 7 compatibility.

The agreement also sees MMT support PICO’s partner program, which includes tailored solutions, resources, pricing and technical support to businesses and developers.

MMT purchasing manager Mark Eichler said the distributor’s relationship with PICO reflects its commitment to expanding its portfolio of emerging technologies.

“PICO’s advanced offerings — particularly their Business Suite Solutions with no licensing fees — set them apart from competing professional VR headsets, providing a compelling value proposition for diverse sectors including healthcare, logistics and education,” he said.

Additionally, PICO Enterprise Europe, the Middle East and Africa (EMEA) and US Leland Hedges said the exclusive agreement “marks a significant step in PICO’s commitment to the Australian enterprise sector”.

“We see great synergy between PICO’s drive for immersive innovation and MMT’s dedication to bringing leading technologies to the market. Together, we look forward to empowering Australian businesses with transformative XR experiences,” he added.

In November last year, MMT brought its partners together in Melbourne along with NVIDIA to showcase the vendor’s AI-related hardware and software tools alongside complementary solutions from IT infrastructure vendor Supermicro.