Nextgen Connect inks Freshworks distie deal

Nextgen Connect has signed a distribution agreement with service software vendor Freshworks in Australia and New Zealand.

Nextgen will leverage its channel services model which combines its three core offerings: oSpace for pipeline generation, Elastic Digital for brand awareness, and its AWS practice for cloud marketplace to bring Freshworks products to mid-market and enterprise companies in the region. 

“Our goal is to make it as easy as possible for our partners to deliver full-service customer lifecycle support to joint customers, and our recent partner program updates empower our partners to do just that,” Freshworks senior vice president of channels and alliances Laura Padilla, said. 

The aim of the partnership is to help companies in Australia and New Zealand realise the value of AI for their business, employees and customers. 

“Our partnership with Freshworks has come together to help build, develop and scale the partner landscape in Australia and New Zealand,” Nextgen Connect managing director Wendy O’Keeffe said. 

“We aim to do this by offering our channel services, and proactive partner engagement with a dedicated partner development manager.”

Freshworks A/NZ head of partners and alliances Neels Du Plooy added the partnership was a key step in helping businesses get a return on their AI investment more quickly.

“Freshworks is committed to making AI more accessible to the businesses who’ve historically been underserved and overcharged by legacy software providers,” Du Plooy said. 

Nextgen Connect was launched in October to act as an incubation and distribution hub focused on providing comprehensive support for tech start-ups and modern cloud vendors, accelerating their time to market and return on investment.