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Julia Talevski
Editor ARN | Reseller News

Oreta makes strategic multi-telco partnership move

After years of being an exclusive Telstra partner, Oreta is shifting its partnership strategy.

Sachin Verma
Credit: Sachin Verma

As part of a strategic shift, managed services provider Oreta is transitioning from being an exclusive Telstra partner to adopting a multi-telco partnership model. 

This move marks a new chapter in Oreta’s growth, enhancing the flexibility and range of services available to customers while driving more competitive pricing.

For many years, Oreta has been a Telstra partner and as managing director Sachin Verma stated as the industry evolves and customer demands continue to diversify, Oreta has recognised the need to expand its partnerships to provide more tailored connectivity solutions.

Verma said moving to a multi-telco model allows the business to offer greater flexibility, a wider range of services and more competitive pricing. 

“This shift empowers our customers to choose the solutions that best fit their business needs while maintaining the high standards of service and innovation that Oreta is known for,” Verma said. 

By diversifying its telecommunications partnerships, Oreta aims to enhance its ability to support businesses with a more adaptable and future-ready connectivity and communications strategy. 

Specifically Verma said the move means Oreta can now tailor solutions based on customers’ specific requirements, making way for a more consultative sales approach, where customers can choose the most suitable telco service rather than being limited to one provider.

Oreta is also actively seeking to build partnerships beyond Australia, following on from its expansion into the Middle East last year. 

Verma highlighted security as a key focus area, as the landscape is both broad and constantly evolving. 

“Customers are looking to Oreta for guidance and expertise in navigating these complexities. By forging strong partnerships in this domain, we will continue to deliver integrated solutions that meet the evolving needs of our customers,” he said. 

Furthermore, expanding the partnership model will enable Oreta to better serve industries that require tailored connectivity and cloud solutions such as healthcare, finance, retail and logistics. 

“With access to multiple telco options, Oreta can design industry-specific solutions that meet regulatory, security, and performance requirements,” Verma said. 

“This move positions Oreta to support customers in new geographical regions where different telco providers have stronger coverage or better infrastructure.

“This shift also supports Oreta’s broader growth objectives, including geographic expansion and increased adoption of automation and AI in managed services.”

Julia Talevski

With years of experience covering the latest technology trends and business news across the IT channel, Julia Talevski has been keeping the IT industry connected in Australia and New Zealand. She is currently the editor for ARN and Reseller News, responsible for keeping the community engaged at every touch point through our newsletters, websites and main events such as EDGE, WIICTA and Innovation Awards.

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