1.0ARNhttps://www.arnnet.com.autdinghttps://www.arnnet.com.au/author/tding/rich600338<blockquote class="wp-embedded-content" data-secret="7jXOhHKiVH"><a href="https://www.arnnet.com.au/article/4029226/shifting-license-reselling-to-strategic-services-is-driving-new-relationships-between-partner-and-distributor.html">Shifting license reselling to strategic services is driving new relationships between partner and distributor</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.arnnet.com.au/article/4029226/shifting-license-reselling-to-strategic-services-is-driving-new-relationships-between-partner-and-distributor.html/embed/#?secret=7jXOhHKiVH" width="600" height="338" title="“Shifting license reselling to strategic services is driving new relationships between partner and distributor” — ARN" data-secret="7jXOhHKiVH" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); </script> https://www.arnnet.com.au/wp-content/uploads/2025/07/4029226-0-88071800-1753752868-shutterstock_725365741.jpg?quality=50&strip=all&w=600600338The channel market is ripe with opportunities this financial year, intensified by the overwhelming desire to embrace AI for more innovative, agile, productive, and ultimately profitable businesses. More pragmatically, those same IT leaders also recognise the need to ensure resiliency amid an increasingly sophisticated cybersecurity landscape. Meanwhile, at the most foundational level, Windows 10 is […]