QNAP Opens the Door to Profitable NAS Opportunities for Australian Channel Partners

With Australia’s economy driven heavily by small and medium-sized enterprises (SMEs), the need for reliable, scalable, and budget-friendly data solutions is greater than ever. QNAP Systems, Inc., a global leader in storage innovation, is calling on local channel partners to seize the rapidly growing demand for network-attached storage (NAS) — not just as a backup solution, but as a gateway to broader business opportunities and long-term revenue.

“For partners looking to build strong, recurring customer relationships, QNAP is more than just a product — it’s a strategy,” said Gina Tsai, Regional Sales Manager at QNAP. “Our NAS solutions are designed to grow with businesses, offering both flexibility and profitability for those who promote them.”

From File Storage to Total IT Infrastructure

QNAP has evolved NAS from a basic file-sharing device into a comprehensive solution for backup, virtualization, surveillance, and hybrid cloud deployment. The company’s strength lies in its commitment to hardware-software integration and open ecosystems, making advanced technology accessible to businesses with varying IT capabilities and budgets.

Supporting a full 3-2-1 backup strategy, QNAP enables seamless integration between NAS devices, cloud platforms, and offsite storage. Businesses can back up virtual machines, databases, SaaS applications, and structured files through a single unified interface. Compatibility with Veeam for immutability, as well as VMware vSphere and Microsoft Hyper-V, ensures easy fit within enterprise environments — while also lowering the technical barriers for SMBs.

“Our partners are using QNAP not just to meet storage needs, but to unlock entire new project categories,” Tsai noted. “Whether it’s a school looking for private cloud storage or a retail group needing centralized surveillance footage management, QNAP gives them room to innovate.”

Future-Proof Scalability That Sells

QNAP’s solutions offer unmatched scalability — supporting everything from 2.5GbE to 100GbE network speeds, SSD caching, GPU acceleration, and petabyte-scale storage expansion up to 5PB. These features, often reserved for enterprise-only systems, are made cost-effective and modular to fit diverse deployment scenarios. Importantly, this allows channel partners to tailor packages that meet each client’s size, budget, and industry-specific requirements.

QNAP NAS is also an ideal solution for large-scale surveillance storage. Supporting over 8,000 camera models, it integrates seamlessly with leading video management systems such as Milestone XProtect and Nx Witness. With scalable, petabyte-level storage capacity and compatibility with existing network infrastructure, users can expand their video storage without the need for costly system overhauls.

Enterprise Features, SMB Pricing

Beyond core storage, QNAP is extending value with its High Availability (HA) architecture and upcoming SHA solution, designed to provide true zero-downtime performance at SMB-friendly pricing. For added resilience, QNAP’s QHora routers, paired with Hybrid Backup Sync, enable offline backups and isolate environments — protecting clients from cyberattacks and ransomware threats. These capabilities allow resellers to build compelling security narratives that resonate strongly with today’s risk-conscious buyers.

AMIZcloud, QNAP’s remote management platform, enables IT teams to manage and update multiple QNAP devices and switches across locations — all from a single pane of glass, without extra licensing costs. For channel partners, this means simplifying large-scale or multi-site projects while reducing support costs and increasing recurring service potential.

Partner with QNAP: A Brand Built for What’s Next

In the Australian market, QNAP has already proven its value through real-world deployments across multiple verticals. Multimedia companies have enhanced collaborative workflows with faster data access; education institutions have adopted QNAP as safer, cost-effective alternatives to public cloud; and government clients have used QNAP to retain full control of citizen-generated data, ensuring compliance and sovereignty.

With a mature product lineup and a proactive local support team, QNAP empowers channel partners to go beyond hardware sales and step into full-solution consulting. In doing so, they can strengthen client loyalty, expand their project portfolio, and position themselves as trusted advisors in a data-driven era.

“As demand for affordable, secure, and high-performance data solutions grows, now is the time for partners to align with a brand that’s not just ready for today — but built for what’s next,” said Tsai.

Please visit QNAP website for more information:
https://www.qnap.com/en-au

Please send any inquiry to the email address:
ausales@qnap.com