Zebra Technologies opens new A/NZ HQ in Melbourne

Zebra Technologies has opened its new Australia and New Zealand (A/NZ) headquarters in Melbourne’s Hawthorn East, as well as expanding its Zebra Experience Centre (ZEC).

Moving away from its Glen Waverley hub, the data capture and automatic identification solutions vendor said it moved its headquarters in order to be closer to its partners and customers.

“Melbourne has always served as our headquarters for the Australia and New Zealand sub-region,” said Zebra sales vice president for A/NZ and India sub-continent Tom Christodoulou in a statement to ARN.

“We’ve now made the strategic decision to relocate from Glen Waverley to a more prominent location …  to foster stronger relationships and enable more frequent, meaningful interactions.”

Additionally, the updated ZEC is nearly twice the size of its previous centre, with it hosting demonstrations, workshops, and events.

The vendor also said the centre has been designed to “transform customer and partner engagements by showcasing Zebra’s industry-leading products and facilitating digital transformation”.

“To support the continued growth of our business in A/NZ, we also recognised the need to expand our ZEC,” Christodoulou said. “This enhancement will allow us to better showcase Zebra’s industry-leading solutions and drive deeper engagement through hands-on demonstrations that support our customers’ digital transformation journeys.”

Zebra senior vice president and general manager Ryan Goh added that the relocation and expansion of its ZEC reinforces its “dedication to providing exceptional service to our partners and customers, empowering businesses to enhance frontline efficiency with technology”.

The opening of its new facilities comes months after Christodoulou and chief product and solutions officer Joe White voiced their intent back in April to seek out partners in new verticals.